Do Open Houses really work? Are they worth removing yourself from your home for a few hours on a Saturday or Sunday or maybe even both days? Some Realtors say ABSOLUTELY and some Realtors say ABSOLUTELY NOT. I say absolutely they are worth it. Why wouldn’t you leave your home and let your Realtor allow people to come see your home while you go spend an afternoon at the park or take in a movie?
Yes it’s a fact that you will get a lot of tire kickers, nosy neighbors or people looking for decorating ideas at your open house. Those people are the ones that will spread the word about your house, they live in that neighborhood for a reason, and will talk up your house to others they know that are looking to buy a home. The other benefit it may be a person who walks in who doesn’t want to hire a Realtor to help them look for a home and they look by themselves going from open house to open house until they find one they like. Sounds silly but it’s true.
A lot of people are scared to call a Realtor to help them find a home because they aren’t sure they are ready and don’t want to commit yet. A lot of people have had a bad experience with a Realtor who maybe is too aggressive and maybe they felt pressured (sad but true) so they now avoid contacting a Realtor until they absolutely have to. Some buyers will only deal with the Realtor who has listed the house because they think they will get a better deal (often not the case) so when they see the open house sign they are the first to show up. Sometimes people who had no intention of moving decide to walk through an open house and fall in love with the home and just have to make it happen.
The point I’m trying to get to is YES an open house can be a waste of time, but what if it’s not? What if that one person walks through and it sells your home? A lot of times it comes down to circumstances, the right buy may come in many forms, a call after seeing your sign, your realtor contacting their network, or that person who takes the chance after seeing the open house sign. The fact that the home owner isn’t the one asked to hold the open house, to take 2-4 hrs out of their day, to play real life frogger putting out up to 10 plus directional signs, the one spending the money on food and drinks for the open house guests. All you the home owner has to do is leave the house and go enjoy the day. It’s almost a NO BRAINER! That’s why you hired a Realtor, you want them to maximize the exposure of your home.
The next time you hire a REALTOR make sure you ask them if they are willing to hold an open house. I speak from experience when I say that YES your house can sell from the buyer walking in at an open house.
Reagan Yablonski is a licensed Realtor® with RE/MAX First in Calgary, Alberta. You can get more information about the services she offers by visitingwww.reaganyablonski.com, or visit her Facebook page at www.facebook.com/reaganyablonskirealty
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